Liverpool's Premier baby show; Mothers Instinct

Premium listing

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Date	22nd April 2012 - 22nd January 2012 11.00 am until 4.00pm

Venue	The Crowne Plaza Pier Head Liverpool Merseyside L3 1QZ

Region	England North West

Website	www.rdaevents.co.uk

Est. Visitors	2000

Advertising Reach	Local, County,

No. of Stands	45 stands

Ticket Price

Free when regisering

Exhibitor
Pricing

£165.00 per 8 foot

Info

Mothers Instinct, a unique show bringing quality businesses from the Wirral, Cheshire andMerseyside areas together from the Pregnancy, Baby and Toddler markets. The idea is tooffer a unique and exciting shopping experience, expert information, advice andentertainment and deliver a great family day out.

RDA Events look to add value to the visitor experience by offering free entry, expertadvice and information teamed with great entertainment and are always looking for newopportunities to bring all relevant companies to the show for visitors to experience.

On Sunday 22nd April 2012 RDA Events presents Mothers Instinct at The Crowne Plaza.

This Event is taking place in the luxurious hotel where families and couples shop for products and services for babies and children. The event will expose your business topotential new customers in a controlled environment which will attract families with children of all ages from bump to baby to child. Children will be entertained for the whole afternoon at the venue. If you are in the baby or nursery trade, a parent or parent-to-bethen Mothers Instinct is the place to be, a great day out for all of the family and anessential part of having a baby.

The event will be held from 11.00 until 4.00pm. The cost of exhibiting your business at theshow is £165.00. Exhibitors will be given an eight foot allocated space, giving plenty ofroom to bring your products, equipment and rails to expose your business. There will bean event show guide for guests to browse at their own leisure.

We are looking for suitable businesses to exhibit at the event covering all areas fromconception to teens from companies who have products and services to sell on the daywho will benefit from added revenue. Exhibitors will be separated off into three areas:

• Fertility treatment, baby scanning, merchandise, pregnancy products, pregnancyclasses, ante-natal activities, nurseries, baby classes.

• Toddler - merchandise, toddler classes and activities, baby yoga, health andfitness, nurseries and childcare and after school clubs.

• Children - parties and games, childcare, schools, merchandise, toys, books,sports, health care, healthy alternatives to food.

Due to the overwhelming response from our last event ‘Motheris Instinct’ show in Manchester, exhibitors are advised to contact us to allocate a space as soon as possible.

Visitor Profile

A quality audience - Mother’s Instinct will be the regions best consumer events entirely dedicated to pregnancy, birth, babies and toddlers.The show will provide a unique live marketing channel to parents-to-be and new parents,for selling, brand building, increasing awareness of products and services as well asmeeting new and existing customers face-to-face, there’s no better platform than Mothers Instinct.

Mother Instinct is the first Baby event of many shows organised by RDA Events which consistently deliver a high volume of targeted individuals who come to see the very latestmust-have products, meet brands directly, get expert advice and information as well asenjoying a fun day out with 96% of visitors saying they would recommend the show tofriends, work colleagues, neighbours and family members.

Marketing Campaign

Getting visitors through the door - Your customers can't miss Mothers Instinct thanksto powerful, results-driven and highly targeted campaigns incorporating press advertising,radio promotion, point-of-sale, direct mail and new media.

Here is a selection of the marketing activities that take place at each RDA Event show:

• Working with our title sponsors and associated press online and print, we havea much larger reach to your core market

• Advertisements appearing in regional publication titles

• Visitor promotion leaflets to be inserted within local publication titles as well as widespread distribution to associated businesses

• Community radio promotion on a targeted radio stations

• Targeted direct mail campaign to previous show attendees

• Web alliances, online marketing and email promotions

• Posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseriesand a number of other targeted locations

• Dedicated Show website - www.rdaevents.co.uk

• Joint promotional partnerships with a number of major ‘household’ brands

• Dedicated PR campaign with Idea Generation

For more information about the marketing campaign for the Show, contact Anna Stocks

on 07791 070 457 or visit www.rdaevents.co.uk

Why Exhibit?

The market

• 57,000 children under the age of 4 in the Wirral, North Cheshire, Merseyside region

• 42,000 births each year around the Wirral/Liverpool/North Cheshire area

• Direct access to your target segment at a cost lower than a local advertisement

• Increase your brand awareness and drive sale with impulsive buying characteristics

The show

• Distribution of 25,000 flyers in key locations

• Local press, radio and online advertising to promote the show

• No hidden costs - we quote a single exhibition price for our offerings

• No entrance fee for guests, increasing footfall on the day

• A dedicated team with a strong event and marketing track record - specialists in creatingenjoyable and innovative events

The bottom line

• 100% access to the purchase decision makers for your offerings

• 92% of decision makers find exhibitions an ‘extremely useful source of purchasing information’

• 78% of visitors to events intend to make a purchase

Organiser

Mothers Instinct Premier baby shows Anna Stocks
07791070457
info@rdaevents.co.uk
www.rdaevents.co.uk
@babyshowexpo
North West Premier baby shows