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What to look forward to in the World of Baby Shows for 2012 and beyond……..


Suzanne Borrell, founder of the BabyExpoUK brand and Communications Director for What’s On 4 with business partner WO4 founder and MD Sam Willoughby (and combined children) talks about:

What to look forward to in the World of BabyShows for 2012 and beyond……..

  • Definitely the rise of the ‘Nearly New’ Show – we have already seen a swift emergence of these locally and even nationally. The NCT have of course been running ‘Nearly New Sales’ for a significant time, benefiting from a fabulous database of new parents and parents-to-be, volunteer labour and sometimes discounted venue rates due to their charitable status – it will be interesting to see how these new events will be able to compete, especially if the market becomes too saturated (which we think it will).
  • Emergence of more 2 day babyshows – exhibitors are increasingly finding the time and cost investment for a one day show is not proving sufficient value to justify their attendance.
  • Venues – as venues continue to struggle as shows in general are postponed or cancelled during these harsh economic times, organisers we should be putting the pressure on them to offer the best rates possible in order to pass savings on to clients and retain our competitive edge.
  • Continued consumer demand – people are still having babies! Despite the economic climate, many parts of the UK are seeing consistently increasing birth rates! What visitors are seemingly more reluctant to do is to spend on high ticket prices and endure longer journeys to events and, once onsite, are likely to barter harder with exhibitors. This is where the regional baby show can come in to its own as long as it can boast the range of exhibitors and offer easy access.

But what about the market generally…there’s no doubt it’s been a tough couple of years and we are not out of the woods yet. The sector has an exciting time ahead with significant world class events before us – not least the Queen’s Jubilee and the Olympic Games – bringing more pressure on the calendar, more demand for press coverage and more competition for visitor attention!

Mid 2012 is when our industry experts generally feel we will return to profitable business (according to Exhibition News) but retail shows are expected to continue to feel the squeeze. Stephen Brooks, Chairman of the AEO (The Association of Event Organisers) predicts 2012 will be even more of a challenge for exhibitors as they face further cost cuts as the UK prepares for another economic downturn.

Future – the future is still bright however for those strong, content-rich, exciting shows with organisers who can move with the times, embrace new technologies and ride the storm. The likely loss of Earls Court could also have an interesting impact on the future for us…..unless industry can persuade Mr Johnson otherwise…watch this space……

For more on BabyExpo UK see



Baby Show visitors – would love your views…..

So as you know, this is a shiny new job for me and I am trying to soak up as much as I possibly can.

I would love to know what it is that you look for when thinking about attending a baby show. Is it all to do with location, cost of the ticket or which stalls will be there? What other deciding factors might there be?

Have you been to shows with bump and then after bump has arrived? How useful have you found attending these types of events?

So many questions for a friday morning hey! I would dearly love to hear some of your views on my questions so if you have the time please do give me a comment or two, I’m enjoying finding out what makes you all tick in relation to these events.

If you want to please come and tweet me too on @ukbabyshows

A big Hello!

My first blog in my new position! I wanted to take an opportunity to quickly introduce myself so you get an idea of who I am.

Firstly I am a mum of two, I have a boy and a girl aged 8 (today!) and 6, I can’t quite believe how quickly the time has gone but we are now well and truly into the school routine and so here I am, working in a real office, with real working hours which is such a novelty!

And so to my purpose for being here. I am looking to get even busier, I want to hear all about any Uk Baby Shows that are going on up and down the country, I want to hear from organisers, exhibitors and any of you who visit the shows too.


I will be looking out for Guest Bloggers to so if any of you out there would be interested then please do contact me. You can follow us (if you don’t already) on Twitter and Facebook too.

So please come along and say hi, come and get involved and if you’ve anything interesting you think would suit our website then drop me a line.

I’m looking forward to seeing what’s out there!


Twitter: @ukbabyshows


Baby Show Blog on… interesting stats and comments from Suzanne from Baby Expo

I asked Suzanne from Baby Expo to write a guest blog for me. She’s going to one, to review the highs and lows of the baby show shortly, but in the meantime, I’ve managed to get some stats and quotes from her whilst we wait for the full review…

Headline stats and things to know / check out…

Lynsey from Heart said: “Just wanted to say thanks again for the Baby Expo…we really enjoyed it and got a great deal on our buggy. Chuffed to bits and very excited about it being delivered! Thanks also for fixing me up with Debbie (Stevens of Wellbeing Events)…I had some amazing reflexology and she taught me all sorts of things about to stay relaxed etc. What a lovely lady. Hope you’re recovering now after what must have been a crazy weekend for you and your team.”

Visitors described it as

  • A long and tiring day but definitely a day worth doing!
  • A great day at the @babyexposuz, me, hubby daughter and bump thought it was fab! Bought some great bits!
  • The best yet – so great that the Region now has it’s own big baby show and there’s no need to trek to London


So, does this sound like the Show that you visited last weekend? What were the good bits? Were there any bad bits? Or not so good bits – no show is ever perfect so we want to hear all about it! And Suzanne always wants feedback as well, so it would be good have some comments on this blog. And then other Show Organisers are able to learn from your experiences as well :)